Milk Makeup Cooling Water Jelly Stain Review

When it comes to my makeup lately, I’ve been loving things that are easy to apply, look natural, but last. I’ve been using a lot less powder products and a lot more cream and liquid ones, especially for blush. It just looks a little more subtle and effortless to me! So when I kept seeing this Milk Makeup Cooling Water Jelly Lip and Cheek Stain, I knew that I wanted to try it. And I’m glad I did – it’s great!

Most cream or liquid blushes are pretty much the same – a liquid blush might be slightly “runnier” than a cream one, but the texture doesn’t feel all that different. The Cooling Water Jelly Lip and Cheek Stain from Milk Makeup, though, honestly does look and feel like no makeup product I’ve ever seen before. Cooling Water Jelly is a perfect name, because the thing it most reminds me of is… Jell-O (by appearance, at least, and I will not be doing a taste test to compare). It really is a jiggly, jelly like product.

When you go to apply it, you have two options. You can apply it directly on your cheek from the stick – this gets you the most pigmented, bold look – or you can run a brush over the stick and then apply that to your cheek – that gets a little bit of a more subtle look. Whichever way you decide to apply, the key is do blend it in quickly! It’s actually best to do just one cheek at a time, because the blush sets super quickly. I typically just apply it directly onto my cheeks and just make sure I’m blending it out right away. The finish is really nice and natural once it’s been blended out, and it’s definitely buildable if you’re looking for something a little bit bolder.

I’ve tried both the coral and the red shades. The coral is a bit more of a natural color on me – I can put a bit more of it on and it doesn’t look overdone. I have to be a little bit more careful with the red, and apply it with a lighter hand, but when I blend it out it looks like a nice, natural flush of color on my cheeks.

What I love most about this is how long it lasts! Once it sets, it really does not budge. I’m actually really impressed by how well it wears throughout the day. Even with my oily skin, it’s still there at the end of the day. But it’s not at all difficult to remove – it comes right off with micellar water (or cleanser, if that’s what you use). It’s a great option for a long-lasting but natural look.

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